After setting up your website for search engine ranking success, how can you tell whether you’re achieving results? Marketers need to know how to monitor their website rankings and SEO progress so they can keep doing what’s working and adjust what isn’t.
Your website goals are unique to your business. Still, there are some metrics that almost all sites need to pay attention to.
In this SEO guide step, you’ll learn to watch three types of key performance indicators (KPIs) that will help you monitor your SEO progress:
What are Search Engine Rankings?
Search engine rankings are numbers representing where a website page appears in a search engine result page. It is a position for organic results starting from number 1 and continuing up to the limit a search engine will display. An example is “My site ranks in position 3”. The important rankings are positions 1 to 10 since few searchers go to page 2 of the search result pages.
First Things First: Essential Tools
Search engine optimization requires data to base decisions on. On a website, the software tools that keep track of visitors, conversions, and other kinds of data are known as analytics.
Without analytics installed on your website, you’re really driving blind. Though analytics software packages can cost thousands of dollars per month, you’re in luck: the search engines provide reliable software for free.
Google Analytics offers data tracking and lots of cool reporting options. It is powerful and highly customizable, yet GA’s dashboard design still allows non-technical people to use it.
Google Search Console (formerly known as Webmaster Tools) is a site owner’s indispensable friend. Search Console provides tools and reports you can’t get in GA. It also acts as a communication center between Google and you if something goes wrong with your site.
If you haven’t set these up yet, take a little detour from the SEO Guide and go through Getting Started with Google Search Console & Google Analytics. (Note: Bing Webmaster Tools are also recommended. Bing’s tools can give you a second opinion and additional data.)
How to Monitor Organic Traffic to Your Website
It’s possible to know about the users coming to your website — not only how many people visit, but also general information about them. Geographic area, browser, device type, and what they do on your site (such as where they come from, what page they land on, how long they stay, and what they do during their visit) are all insightful.
This isn’t science fiction; it’s analytics.
Organic search traffic is the realm of SEO. It includes all site visitors coming from a search engine except from paid ads.
How to Analyze Your Website’s Traffic ? There is only one standard tool you should take into account when analyzing your site traffic: Google Analytics.
Connected directly to your website, Google Analytics tells you exactly how many visitors your site is getting, where they’re coming from, how they’re interacting with your content.
Website Traffic Statistics to Consider
Unique visitors: People who visited your site at least once within the selected date range
Pageviews: The number of pages viewed on your website within a selected date range
Organic search traffic: A count of the people who visited your site via a search in Google or another search engine
Other traffic channels: How many visitors your site gets from other channels such as Facebook and Youtube, as well as from referral traffic (visitors clicking on a link to your website from another website)
While there are many more statistics tracked by Google Analytics, these are the main ones to look at when analyzing your site’s traffic.
SEO Tools for Traffic Tracking
If you want to drive more targeted traffic to your website, you need to track your organic search traffic. This will help you analyze sources that actually drive your more traffic.
Let’s take a look at some tools that can help you track your website traffic and see where it comes from.
SEO Tool 1: SEMrush
SEMrush brings you a complete kit of tools that can help with search engine optimization.
Their traffic analytics feature allows you to track the website traffic and search performance of any website. You can use this feature to track your own progress as well as to keep an eye on your competitors’ activities.
You can use SEMrush to get insights into how your content is performing in search results and if it is helping you drive qualified traffic and leads. check our SEMrush group buy service.
SEO Tool 2: Alexa
Alexa helps track and improve your search engine rankings and results. You can use their SEO checker tools to find more opportunities to increase organic traffic. Alexa group buy allows you to uncover content gaps to find topic ideas that can help drive more traffic.
And the best part is that you can track your progress to analyze the effectiveness of your search marketing campaigns.
SEO Tool 4: Moz’s Site Crawl
Moz’s Site Crawl tool helps you track and monitor your website’s search rankings and traffic. You can use these insights to optimize your site so that your site gets maximum visibility in the SERPs.
This tool automatically crawls your site weekly and alerts you about any critical issues that can impact your site’s search rankings and traffic. check moz group buy service.
There are several methods for checking competitors’ website traffic. You can use a tool, do some digging, or straight up ask them. While utilizing tools will often give you results in the most efficient way, it’s essential to realize that any traffic stats are estimated.
If you want to check website traffic for your site, installing and using Google Analytics is the way to go. It tells you exactly how much traffic you’re getting from which sources, making it easier for you to analyze what you need to work on next.