Search Engine Optimization (SEO) is one of the hardest parts of running a website. The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition.
The good news is that there are plenty of excellent tools you can use to tackle on-site SEO and get the data you need to improve your ranking. If you know what they are and what they can do for you, you’ll be well equipped for success.
Both paid and free website optimization tools exist to help you draw more prospects to your site’s pages and convert them into happy customers. Want to know how? Read on.
What Is Website Optimization?
Website optimization involves improving the aspects of your website that contribute to traffic and conversions. Traffic comes from SEO, paid search, paid social, organic social, and other sources. Conversions come from good marketing.
More specifically, you want to optimize your site for your specific audience. What works for one audience won’t necessarily work for another. Otherwise, we’d all have more traffic and conversions than we could handle.
Website optimization tools help you figure out what you’re doing wrong — and what you’re doing right — and make sure your website has the power to draw as many people as possible and to give them every reason to convert. group buy seo tools help you to have More Economical Choices ;).
Optimized websites will allow you to get the following benefits:
- The search engines will be able to access more pages within the site.
- Gets your visitors closer to the pages that are more relevant to their search.
- Invites more visitors from your target market
- Your website will look professional and complete.
- More User-Friendly.
- More accessible to physically challenged visitors.
- No need for visitors to have graphics download when viewing webpages.
Introduction of Must-Have Website Optimization Tools (And How to Use Them)
In January 2018, Google announced its Speed Update. According to the blog post announcement, the update would add mobile speed to the search engine’s list of ranking factors. Because of that update, your site’s page load speed will impact your rankings on both desktop and mobile.
Just as importantly, pages that load slowly — whether on mobile or desktop — contribute to high bounce rates. People won’t sit around and wait for a slow page to load. They’ll just go elsewhere.
From this data, we can surmise that page load times impact both aspects of website optimization: traffic and conversions. GTMetrix offers a free awesome website optimization tool that can help you determine how fast your page loads and what you need to do to fix it.
Just plug your website URL into the search bar and click “Test your site.” It’ll take a few seconds to bring up your results. You get a ton of information just from running this free analysis.
You can see your PageSpeed Score, YSlow Score, and fully loaded time. It also tells you how “heavy” your website is and the average requests. It not only gives you recommendations about how to improve your page speed, but also tells you what priority to give each recommended fix.
You — or your developer — can use the information here to reduce page load speed and increase your SEO rankings while reducing your bounce rate.
2. Google Search Console
You might remember Google Webmaster Tools. It’s now called Google Search Console. When it comes to free tools, you won’t find more comprehensive information anywhere about how your site’s performing.
Like other website optimization tools, GSC analyzes your website and helps you improve it to rank better and boost conversions. All you have to do is add your site (called a “property”) to GSC and verify it on your website by installing a code. It’s just a brief snippet of HTML.
Once it’s installed, Google Search Console begins collecting information. It will tell you how much traffic you’re getting, for instance, and where that traffic’s coming from. You can also use it to find your bounce rate, referral sites, and more.
I talk a lot about backlinks when it comes to SEO. A backlink is a link from another site that goes to a page on your site. When you have more backlinks, Google interprets your site as having more value. Consequently, your rankings improve.
Ahrefs helps you analyze your backlinks. More importantly, it shows you your competitors’ backlinks, too, so you can search for broken or irrelevant links and ask those publications to link to your site instead.
Ahrefs offers several data analysis and optimization tools. In fact, all of its tools are included in the same pricing plans. This means you don’t have to worry about missing out on critical features. Additionally, you’ll have access to the Ahrefs Academy, which is an online knowledge base offering a wide variety of learning opportunities.
One of the features you’ll have access to is a content research tool. With this, you can use keywords to find out what related content has performed the best on social media or in organic searches. The Ahrefs platform also includes a comprehensive dashboard, so you can keep track of all your projects.
You’ll also be able to find content related to your specific target keywords and filter the results to highlight websites that have not linked to you before. Since Ahrefs crawls over 5 billion web pages per day, you’re sure to gain valuable insights from its data. check Ahrefs Cheaper Alternatives.
Moz Pro is a suite of SEO tools created to help you tackle optimization using a data-driven approach. To give you a quick overview, Moz Pro enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.
When you look into a keyword using Moz Pro, it will show you a difficulty score that illustrates how challenging it will likely be to rank for that term. You also get an overview of how many people are searching for that phrase, and you can even create lists of keywords for easy comparison. These are all features you’d expect from a reliable keyword research tool, but Moz Pro stands out thanks to a very intuitive interface.
As for what’s so unique about Moz Pro, the platform offers a Chrome extension you can use to get information on any domain you visit. Moreover, it can provide suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.
The keyword explorer tool, for instance, tells you what people are searching for when they find your site, while the rankings tool lets you know where you stand among your competitors.
The tool shows you any issues that might prevent Google, Bing, and other search engines from crawling your sites, and you can use Moz to get alerts about pressing site issues that could harm your traffic or rankings.
5. Screaming Frog
Screaming Frog offers an SEO Spider Tool, which is a sophisticated crawler that can accomplish a host of optimization tasks. This includes finding and fixing broken links and redirects.
If you operate an online store, Screaming Frog has some especially helpful options. For example, you can use the crawler to extract data from HTML pages on your site using CSS Path. This means you can use XPath or regex to gather data about prices, SKUs, and more.
You can even use this tool to generate XML sitemaps and connect them up to Google Analytics. What’s more, Screaming Frog has a pretty robust free version, so you can try out the main functionality before you decide to leap in.
The Search for Website Optimization Tools
SEO is just one part of the puzzle when it comes to running a website. However, it’s a piece you have to pay special attention to if you want your website to get the traffic it deserves. After all, search engines don’t care how much effort you put into your blog posts and content if they aren’t optimized.
There are dozens of free SEO tools you can use to discover how search engines view your website and enable you to conduct professional-level keyword research. If you’re diligent, you can attract and convert more traffic than ever before. Let’s Get Started Enjoy Using All SEO Group Buy Like a Ghost